![](https://freight.cargo.site/t/original/i/63083725d227e99c468d19d1802d71cd8273c9723d8b23e77f5df2c4f855b1dc/Jot_Hero.gif)
JOT COFFEE
Brand Design
Just One Tablespoon. A concentrated coffee that tastes nothing like your grandma’s instant coffee.
Like pulling a rabbit out of a hat, the inspiration for the symbol came from a coffee splashing onto a napkin.
Like pulling a rabbit out of a hat, the inspiration for the symbol came from a coffee splashing onto a napkin.
Collaborators
Agency Red AntlerCreative Director Daniel Renda
Design Director Dan Crawford
![](https://freight.cargo.site/t/original/i/557e0b725ec7e706457ffbeabae88dde189bd726c6f5b5301c6458df22b0d2a8/LSC_Jot2.png)
![](https://freight.cargo.site/t/original/i/1645bc8bfea36c663d9dfc815b6a5e03f9c7ea58410512ae735f927725ca99cd/ljstclair_JotSymbol.png)
![](https://freight.cargo.site/t/original/i/f9ff339661f760a1fdc808558d1c3ed1e453df6cb2fba711917987f43e869397/LSC_Jot_Bottles.png)
![](https://freight.cargo.site/t/original/i/9d6066b700b916218e3d0e578e1f12bc85e07fb78850ebf42c966ed5bd382b6c/LSC_Jot5.png)
![](https://freight.cargo.site/t/original/i/d7891785b130e235ecde5ff58d806d50d181ad120f99933db1e6a5ba49eac092/bloom.gif)
![](https://freight.cargo.site/t/original/i/deab13c97bdce2735b1e2dc1279d9b693d751f9017d6ada484a9514ca9bd6e75/LSC_Jot4.png)
![](https://freight.cargo.site/t/original/i/74f267da19d5910caa3ba0030822f8f9a39dcff7c08ac4d395d4ac1401611941/807bffe5-4b24-445a-bec7-367832ec0fca_Jot_ID_Packaging_Countertop_200415.jpg)